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tokn cbd

ABOUT TOKN

Our potent CBD flowers are cultivated with care from seed to sale- producing aromatic, therapeutically effective cannabis legally deliverable to your doorstep.

Oregon’s optimal growing climate, stringent testing standards, and rich heritage of cannabis cultivation results in some of the best CBD hemp available. TOKN offers only premium small batch greenhouse, outdoor hemp flower and full spectrum products grown at our small farm in the Willamette Valley. Try TOKN hemp and taste the difference.

ABOUT TOKN Our potent CBD flowers are cultivated with care from seed to sale- producing aromatic, therapeutically effective cannabis legally deliverable to your doorstep. Oregon’s optimal

Tom Sollitt

The Client: CBD Supplier
Location: Corvallis, Oregon
Role: Branding Consultant
Employment: Contract

The Challenge: The founders were planning a strategic move away from being suppliers. They felt the time was right to enter the B2C CBD online retail space. They needed a brand that could compete in an already saturated market.

The Approach: I worked closely with the two founders. Brand development was centered around online sales. We were exporting a piece of PNW culture to states without a recreational cannabis market. The participation of the two founders was critical to the long-term strategy. They needed to learn how to operate their online business, learn how to become comfortable as the face of their product, and lead a two-pronged social media marketing strategy that leaned on each of their strengths.

Services Provided:

Brand Identity Guidelines

Website Setup (Shopify)

Value Delivered: I provided support and confirmation in decision making outside of their expertise. This allowed for a clean execution of their online sales platform that quickly became competitive with the leading retailer out of Oregon. I worked closely with the two founders to create a brand identity to cater to a mainstream market, their CBD tea now graces the shelves of New Seasons.

Subsequent consultation included alternative methods for receiving payments as the industry was being throttled by rules and regulations. This allowed them to continue with minimal interruption as other brands were getting shut down.

Tom Sollitt The Client: CBD Supplier Location: Corvallis, Oregon Role: Branding Consultant Employment: Contract The Challenge: The founders were planning a strategic move away from